May 13, 2013

Vodka dessert menu

Sweet is the new black. We’re all finally admitting that we never really grow up and even strong alcohol can remind us of our childhood. Smirnoff plays this hand a bit more subtly, with a special edition, feminised design promising soft focus fantasies of ‘iced cake’ and ‘fluffed marshmallow’. Pinnacle simply goes for the jugular and presents us with a dessert trolley, fairground, sweet shop and tropical cocktail bar all at once. Quite what the blue bottle, French flag and mountain peaks have to do with all of this sweet indulgence is unclear, but it sure changes my image of vodka. Then again they can’t all be achingly cool symbols of nightclub chic, can they?