Which came first – the chicken or the egg?

In this case both. The delightful ‘egg-chicken’ character perched on a friendly, natural typeface
makes a truly effective brand identity. The genius here lies in the name because it tells a bigger story: happy eggs means happy chickens means happy customers.

Not in this shot but the brand offers an extra large size called ‘Biggies’, which demonstrates another benefit of storytelling: it writes its own brand language.