With a name like Mountain Dew the brand story could be all about high altitude refreshment, the Evian of sodas perhaps. But in one of the few good examples of ignoring the brand name and still creating a strong story, this brand had (right hand pack) a delightfully mad logo that promises high octane youthful kicks.
The new design on the left goes one step further (is it texting me?) but I’m not convinced that it really gains any more credbilty.