A Winning Team

*cue A-Team music

What does it take to build a Moon rocket?

Or a company? A peace treaty? A brand?

Knowledge, skills, resources, a plan.

Until the robot revolution arrives, you’ll also
need some people.

Human Resources, as the robots call us.

Get the people to play nicely, and you’re on your way.

If they don’t?

Add time, add money, buy paracetamol.



Why do sports people write so many business books?

Because they know how to beat the competition?

Or because they know how to play in a team?

Wisdom from Basketball coach Phil Jackson:

‘The strength of the team is each individual member;
the strength of each member is the team.’

Insight from a former US President:

‘It is amazing what you can accomplish if you don’t
care who gets the credit.’

Not Donald Trump btw.

Einstein’s genius wasn’t all about him:

‘Creativity is contagious. Pass it on.’



A Job Description for Team OP:

Forensic Analysis, Creative Edge, Service Mania, People Care.

And for the individual members:

Be brilliant at one and just very good at the others.

Come as you are:

Logical, emotional, spontaneous, organised,

Fire starter or chin scratcher.



There was once an ad agency, with the minimum 4 exotic
names on the door.

Let’s call them Anteater Brown Cardigan Zeitgeist.

Then they added: ‘and Clients’.

Cheesy, but accurate.

Every day our team works with our clients’ teams.

If you find yourself playing against each other, no-one wins.

The best you can hope for is a draw.

So we work with clients who put us on their team.



‘The world is your oyster’. (Shakespeare, slightly misquoted)

‘The world is your lobster’. (Arthur Daley, fondly remembered)

Either way, this is true for branding agencies.

Branding is a universal language, with local dialects.

It’s our business to understand both.

That’s why we love to work across the whole wide world (www).

We’ve added a few new globetrotters to the team.

Who’d love to introduce themselves here.



We hope you enjoyed this team building edition of Unpredictable.

If you did, do what Einstein would do. Pass it on.