We’re all used to tinsel-infested TV ads starting in October, but in supermarketland the onset of the festive season provides no finer a visual feast than this aisle full of choccie assortments.
It’s a minor miracle of global buying power that Mars, Cadbury’s and Nestlé can let Asda give these away at a fiver each.
But with pricing identical, plenty of shelf space, and presumably most of the marketing budget going to ITV in the 6 weeks before Christmas, who gets the sweet-toothed consumer vote?
Watch this space (unless they find my webcam…)