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Jul 15, 2014

Home or away?

Tesco’s premium private label adopts the codes of import/export trading, sporting faux stamps and handwritten ‘blackboards’. Mixing metaphors at will, these are placed at an angle to symbolise the personal touch (only machines put them on straight, it seems). The black matt bags with contrasting bright foil coding colours is a sensual treat, suggesting high quality and helping us get lost in the romance of these far away places.

Or do you prefer the appeal of the familiar? Strongly branded, straightforward packs from your favourite high street coffee houses, bringing home some of the sociability. For a warm mood Costa looks favourite.