The world of wine embraces diversity and champions the small(er) producer over global megabrands. This isn’t as true as it once was, even in France, but there’s still a fantastic selection of local wines in every supermarket.
This one from Daniel Bessière stood out despite a fairly forgettable front label, thanks to the simple mechanic of a repeat pattern on the capsule (maybe the 500 bottle display stand helped a bit).
Closer inspection was rewarded by discovery of a fantastic little brand character, the perfect cliché to wave the flag for French viticulture.
Who says the French can’t laugh at themselves?