Nov 1, 2010

Joie de Vivre

The world of wine embraces diversity and champions the small(er) producer over global megabrands. This isn’t as true as it once was, even in France, but there’s still a fantastic selection of local wines in every supermarket.

This one from Daniel Bessière stood out despite a fairly forgettable front label, thanks to the simple mechanic of a repeat pattern on the capsule (maybe the 500 bottle display stand helped a bit).

Closer inspection was rewarded by discovery of a fantastic little brand character, the perfect cliché to wave the flag for French viticulture.

Who says the French can’t laugh at themselves?