No problem spotting the kids‘ chocolate drink section, with no fewer than 3 brands in bright yellow tubs, including our old friend Ivoria.
This battle gets fought on size impression, taste appeal and health benefits, but mostly on entertainment value.
I think the gopher and masked dude of ‘Tonic’ are giving the rabbit a run for his money here, but I’m not aware of the market share data of course.
I did once spot a woman with two young boys, shopping the same fixture in Asda, announce to them: “Oh, look, Asda makes one too” (pointing out a Nesquik copy). It was about half the price, the kids said nothing, and she bought the Nesquik. That’s brand story power.