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Apr 11, 2011

Not getting emotional

New York, New York, so good they named it twice.

This New York supermarket also features some double branding, but in this case I doubt anyone will write a song about it.

The Keurig brand offers a selection of tea and coffee brands in a Nespresso-type cup format, for a popular in-home brewing machine.

On-shelf the packs have just undergone a redesign to place more emphasis on the brand/product experience and less on the cup format. But if like me you didn’t notice, I think we can conclude that 5% more emotion isn’t enough. Next time try 95%.