Lyle’s Golden Syrup’s green and gold tin has remained largely unchanged since the reign of Queen Victoria, which is why it can get away with swopping its branding for a patriotic message to our current Queen, and still be clearly recognisable.
Douwe Egberts also seems to be playing down its own name in deference to her Majesty, but on closer inspection isn’t that the crown of The Netherlands proudly displayed on the jar? No doubt the brand’s loyalists will be more interested in the opportunity to collect a unique version of the ‘stoppered’ jar they love so much. Seen one crown, seen ‘em all.