Hertog Jan Vatgerijpt 2022

The 2022 edition of Hertog Jan’s limited edition beer channelled a Burgundian, Belle Epoque spirit to echo the French barrels in which the beer was aged, previously used to mature Cognac, Armagnac, Calvados and Merlot Bordeaux.

Bière du Soir was positioned as a digestif in the French tradition, a celebratory ending to an evening meal, enjoyed over many hours with good company and great conversation.

We’ve enjoyed an incredibly fruitful working relationship with Osborne Pike, over many years.

I have worked with them on projects from new product launches to POS materials, and every time I’m hugely impressed with their eye for building consistent, distinctive brands while pushing the envelope creatively. 

Over the last five years, Hertog Jan has gone from #4 to the #2 beer brand of The Netherlands, growing not just market share but also brand meaning and preference.

OP is a true partner who’ve been an integral part of Hertog Jan’s success.

Adriaan Bos, Marketing Manager


  • 80,000 bottles
    Sold out within days.
  • Twice the volume of the previous year.