LU is an iconic biscuit brand, but it’s the biscuits themselves that make the emotional connection with consumers.
We were asked to create a Masterbrand design system for The Netherlands, capturing the LU heritage and reputation, as well as the love that people have for the individual products and sub brands.
A memorable advertising campaign had already captured the ‘LUve’ – here’s how we brought that to the packaging.
A crunchy wave of candy sugar deliciousness
A blissful mélange of Belgian chocolate, tangy fruit and fluffy sponge
Heritage carved in rich, thick chocolate on a classic biscuit base
Simple, delicious grain biscuits – enjoy anywhere