Oct 4, 2010

Showers of the world

You’ve tasted the soups, drunk the coffees (and the teas), and now you can wake up in Marrakech and go to bed later the same day in Madagascar. The lure of exotic scents and tastes is a tried and trusted product story that will always endure, even when its design rarely gets beyond the postcard cliché. But what of the brand story here? Palmolive is a familiar and trusted brand and one half of a giant corporation’s name. I can’t help thinking it could be so much more.