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Jul 15, 2014

Top Gear

Not quite ready to leave the safe world of Instant coffee for the unknown territory of pods, pads and capsules? Then take a small step into the brushed aluminium showroom of wholebean (or all bean) instants. Borrowing colour codes from coffee machines and other hardware, these tins, cans and pouches speak the language of ‘improved technology’, to coolly express the benefits of real coffee grounds in the still entirely soluble product.

I can see the masculine appeal of ‘Instinct’ and ‘Fusion’ but the one named after Sarah Millican is a bit lost on me.