Nov 1, 2010

What’s in a name?

One of the duties that comes with the turf of brand ownership is giving your products a brand name.

Intermarché’s dairy brand Paturages (the one with a logo history) doesn’t quite have the resources of IKEA when it comes to naming dozens of sub‐brands, so ‘Drinky’ will have to do. As for Dkalco, I wonder if it should be in the bleach section?

Back on the Drinky pack, haven’t we seen that masked dude before somewhere? He or she must be a cross‐brand character from ‘Selection Mousquetaires’… are you keeping up?