Lutosa has built a successful global business by championing that tasty and creative cornerstone of Belgian cuisine – the humble potato.

But in a competitive market ‘Belgian attitude’ was losing relevance and uniqueness. We were asked to reposition the brand with a sharper positioning and a more distinctive identity.

I want to thank OsbornePike for the work done on our rebranding project. We are very happy with the result and excited to deploy it in our markets! Our sincere thanks to your team for their engagement and dedication.

Lieve Jans, Marketing Director


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In collaboration with:
Rob Clarke - Typography: