Wilbers & Wilbers

Brand Strategy

Walking into Sander Wilbers’ family business for the first time was a real eye-opener. Mannequins adorned with elegantly tailored suits and outfits in a riot of colours and fabrics. Could this really be just a ‘Fancy Dress’ business?

We saw something more than that, a niche fantasy tailoring company that deserved an outstanding brand strategy to match it.

Take a look at Wilbers & Wilbers new look…

  • Wilbers-and-wilbers-fantasy
  • wilbers and wilbers magazines

Osborne Pike instantly ‘got’ our ambition to reinvent and future-proof our family business.

Their new branding and pay-off: ‘The Fantasy Tailors’ perfectly captured our vision to professionalise the brand and attract new customers and consumers.

Above all, it just feels right and we are all very proud of it.

Derk de Vries, Marketing & Sales Director


  • +7
    Key accounts growth
  • +100
    New collection price premium