Distinctive Assets – not just for Christmas
Nov 3rd, 2020
Written by: Steve Osborne
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Since the publication of ‘How Brands Grow’ back in 2010, the way that brand owners view packaging design has changed….
Nov 3rd, 2020
Written by: Steve Osborne
All
Since the publication of ‘How Brands Grow’ back in 2010, the way that brand owners view packaging design has changed….
Jul 2nd, 2019
Written by: Steve Osborne
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Life’s a beach Mexican style Summer lagers now have craft competition too, which I witnessed first hand on Monday evening…
Jun 6th, 2019
Written by: Steve Osborne
Articles
As many of you will know we spend a lot of time in supermarkets, to report on what’s happening in…
Aug 1st, 2018
Written by: Steve Osborne
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Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and…
May 8th, 2018
Written by: Steve Osborne
Articles
This blog comes to you fresh from last week’s Global Data dairy summit in Amsterdam. So well within its sell-by…
Apr 9th, 2018
Written by: Steve Osborne
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Graze Naked, Trek and Eat Natural 30 years in this game has taught me some principles of good branding that…
Oct 22nd, 2017
Written by: Steve Osborne
Articles
I distinctly remember buying my first frozen ‘ready meal’ as a student in the 1980’s – a Sharwood’s Beef Bourguignon….
Jun 23rd, 2017
Written by: Steve Osborne
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Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and…
Apr 20th, 2017
Written by: Steve Osborne
Articles
If my latest reading is to be believed, the message part. Having recently read and reviewed the excellent ‘The Anatomy…
Jul 25th, 2016
Written by: Steve Osborne
Articles
Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its…