Posts by Steve Osborne

Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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Dairy Innovation – a glass half full?

This blog comes to you fresh from last week’s Global Data dairy summit in Amsterdam. So well within its sell-by date. Although I’ve worked with dairy industry clients for nearly a decade, this was the first time I have taken the opportunity to absorb a conference worth of issues, insights and innovation in this sector. So…

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Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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UK Food Trends – a long(ish) view

I distinctly remember buying my first frozen ‘ready meal’ as a student in the 1980’s – a Sharwood’s Beef Bourguignon. It was eye-wateringly expensive (over £2!) but it looked ravishingly delicious and sophisticated in its glossy white box. Studying for a Chemistry Ph.D at the time, I had no clue that I would spend my…

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Shelf Life

Welcome to this special edition of Shelf Life, the blog that comments on the new brands, new packaging designs and innovations popping up daily in supermarkets, worldwide. Nowadays the blog lives on my Linked-In profile, but I thought it might be useful to collate the top 10 ‘liked’ posts from the past 3 months. Enjoy!…

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So – which half of your advertising budget is wasted?

If my latest reading is to be believed, the message part. Having recently read and reviewed the excellent ‘The Anatomy of Humbug’ by Paul Feldwick, I was drawn to some of the Author’s references for a deeper dive into the mystery of how advertising works. Feldwick’s book had already convinced me that the subconscious was…

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7 ways coffee packaging tells a story, but which one wins?

World Map made of Coffee Beans

The story of the discovery, cultivation, trading and global adoption of coffee is a long and fascinating one but not, you’ll be pleased to hear, the topic of this article. What I’m interested in is which part of the coffee story gets told on packaging, and why? More importantly could we do better, and what…

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5 golden rules for soft drinks branding

Coco Face bottles

Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its promises. But wait…. is that enough? Creating top-drawer branding and packaging for any new drink has never been so challenging. You’ll want your product to fly off the shelf – that’s a given. But long…

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Are brands re-discovering ‘visual authenticity?’

Nordur Salt Crafted Packaging

I’ve written frequently on the subject of so-called ‘craft’ brands springing up everywhere. According to packaging design website The Dieline, such brands are harnessing a trend towards ‘visual authenticity’ in their design language. The Dieline’s founder Andrew Gibbs coined this term recently and defined it as: ‘a real, trusted, human connection to the products and…

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What does ‘packaging’ mean in a digital world?

Hand clicking on a shopping cart icon

Like everyone else on earth, my personal and professional life is being more and more influenced by digital technology. It keeps on surprising us with new ways of doing things, some of which threaten to make dinosaurs of established industries almost overnight (ask record shops, or Kodak, or taxi drivers). At first sight packaging seems…

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