Nutella and Friend
Nov 1st, 2010
Written by: Steve Osborne
All
Flattery doesn’t get much more sincere than this, to coin a phrase. Here in France the battle between Private Label…
Nov 1st, 2010
Written by: Steve Osborne
All
Flattery doesn’t get much more sincere than this, to coin a phrase. Here in France the battle between Private Label…
Nov 1st, 2010
Written by: Steve Osborne
All
No problem spotting the kids‘ chocolate drink section, with no fewer than 3 brands in bright yellow tubs, including our…
Nov 1st, 2010
Written by: Steve Osborne
All
One of the duties that comes with the turf of brand ownership is giving your products a brand name. Intermarché’s dairy…
Nov 1st, 2010
Written by: Steve Osborne
All
Having exhausted the supply of names that sound a bit like the product or its benefits, the French market turns…
Nov 1st, 2010
Written by: Steve Osborne
All
The world of wine embraces diversity and champions the small(er) producer over global megabrands. This isn’t as true as it…
Nov 1st, 2010
Written by: Steve Osborne
All
A long history and extreme seriousness about food are both well represented in this brand story from Unilever’s Maille. The…
Nov 1st, 2010
Written by: Steve Osborne
All
Beautifully printed pouches with matt and high gloss varnishes make these cake mixes great to look at, a delight to…
Nov 1st, 2010
Written by: Steve Osborne
All
I hadn’t seen this neat little trick before ‐ creating a small ‘stage’ by extending the shelf outwards, for a…
Nov 1st, 2010
Written by: Steve Osborne
All
These Nivea shampoo packs are trying to look appealing with some trendy ‘word cloud’ graphics, but the rather staid pack form…
Nov 1st, 2010
Written by: Steve Osborne
All
‘Veuve Clicquot Fridge is a state of mind. An attitude. Irreverent. It speaks for itself. Defying both allure and function….