How the financial crisis affects branding
Sep 3rd, 2013
Written by: Steve Osborne
All
Here in Cyprus, a place I’ve been coming to for 20 years, the financial crisis is very real and visible….
Sep 3rd, 2013
Written by: Steve Osborne
All
Here in Cyprus, a place I’ve been coming to for 20 years, the financial crisis is very real and visible….
Sep 3rd, 2013
Written by: Steve Osborne
All
I read recently that one of Coca Cola’s defining values is that it’s always there for you in a time…
Sep 3rd, 2013
Written by: Steve Osborne
All
Oranges really do grow on trees in Cyprus, a fact that is evident in gardens and even in many tree-lined…
Sep 3rd, 2013
Written by: Steve Osborne
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What would the world do without tea and coffee? These magical elixirs offer relaxation, sociability, refreshment and consolation, sometimes all…
Sep 3rd, 2013
Written by: Steve Osborne
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The Mediterranean diet isn’t a differentiating proposition here of course, so olive oil brands of all price levels abound. Many…
Sep 3rd, 2013
Written by: Steve Osborne
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Despite the beautifully in-mould labelled tubs, there’s not much branding support for these fancy prices. I guess Benecol looks sufficiently…
Sep 3rd, 2013
Written by: Steve Osborne
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We’re all used to packaging carefully designed to imply a small producer without the resources or interest to employ ‘professional’…
Sep 3rd, 2013
Written by: Steve Osborne
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The energy drink category often finds its metaphors and symbolism in the untamed power and strength of frightening animals, Red…
Sep 3rd, 2013
Written by: Steve Osborne
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Guinness has been perfecting the art of reductionism for many years, so this latest manifestation simply tweaks a successful formula:…
Sep 3rd, 2013
Written by: Steve Osborne
All
As well as brewing the national beer Keo is also a major winemaker and distiller, so you can ‘be happy…