Classy Italian
Nov 18th, 2010
Written by: Steve Osborne
All
It’s not often a biscuit pack is lavished with embossing, foil and a window, but we’re talking ‘Gran Pasticceria’ here…
Nov 18th, 2010
Written by: Steve Osborne
All
It’s not often a biscuit pack is lavished with embossing, foil and a window, but we’re talking ‘Gran Pasticceria’ here…
Nov 18th, 2010
Written by: Steve Osborne
All
Morocco feels like a fairly emancipated Muslim country, but brand stories that want to communicate an ‘ideal’ figure still need…
Nov 18th, 2010
Written by: Steve Osborne
All
This big display of apricot jams reminded me of the lost art of lid design, which was also in evidence…
Nov 18th, 2010
Written by: Steve Osborne
All
The battle for laundry supremacy between Unilever and P&G is a familiar sight on supermarket shelves across the world. The…
Nov 1st, 2010
Written by: Steve Osborne
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Flattery doesn’t get much more sincere than this, to coin a phrase. Here in France the battle between Private Label…
Nov 1st, 2010
Written by: Steve Osborne
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No problem spotting the kids‘ chocolate drink section, with no fewer than 3 brands in bright yellow tubs, including our…
Nov 1st, 2010
Written by: Steve Osborne
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One of the duties that comes with the turf of brand ownership is giving your products a brand name. Intermarché’s dairy…
Nov 1st, 2010
Written by: Steve Osborne
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Having exhausted the supply of names that sound a bit like the product or its benefits, the French market turns…
Nov 1st, 2010
Written by: Steve Osborne
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The world of wine embraces diversity and champions the small(er) producer over global megabrands. This isn’t as true as it…
Nov 1st, 2010
Written by: Steve Osborne
All
A long history and extreme seriousness about food are both well represented in this brand story from Unilever’s Maille. The…